Houston says the team spent a lot of time trying to create a beautiful viewing experience (in fact, a spokesperson tells me that Kirigin, engineer Makinde Adeagbo, and designer Jon Ying have been working on this for more than a year). (Dropbox has already quietly launched the feature in its mobile apps.) Oh, and there’s an option for deleting a file that you’ve previously shared. You can also share files from the Dropbox mobile app, and view them in a mobile browser. The Dropbox team showed us that it’s not just about documents, but also photos, videos, and even folders. There’s no complicated upload process - you just need to drag something into your Dropbox folder (assuming it isn’t there already), and then it takes two clicks to get the URL.

One is that the experience is simple for both the person viewing the file and the person sharing it. There are other things worth pointing out beyond the basic functionality.

Simple, and also the first easy way for Dropbox users to share files with people who don’t have Dropbox accounts. You can share that URL via email or however else you like, and whoever clicks on it will be able to view the file in their browser. Now, if you want to share a file in Dropbox, you just click on the file, then click on “Get Link”, and Dropbox will automatically generate a custom URL. It was one of those demos that flew by - in a good way. Houston and Product Manager Ivan Kirigin demonstrated the feature to TechCrunch Editor Eric Eldon and me last week. With a new feature launching today, Houston and his team are trying to make things as absolutely simple as possible. In the words of Dropbox CEO Drew Houston, sharing documents and other files online is “bafflingly, still really difficult.” I mean, clearly it’s doable through email and, yes, services such as Dropbox, but it’s still kind of a pain.

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